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Northline Pay
Fintech, brand and web design
- Client
- Northline
- Year
- 2024
- Role
- Web design, design system
Brief
Northline moved from one payment product to three, and its website still described only the first.
Approach
A new structure around what customers want to do, a calmer visual language and a component library shared by marketing and product teams.
Result
- One design system across site and dashboard
- Marketing publishes pages without a developer
- Demo requests grew in the first quarter after launch
